Do you think that you just need to take some professional photo to make your Airbnb listings attractive enough for tourists’ booking? Pinstay as a Sabah Airbnb Management Company, we are here to make your unit stand out from the crowd:
Your title should appeal to your audience
When planning the title for your Airbnb listing, you should always keep your target audience in mind. Think about why the customer would want to stay at your property. What aspects of the stay do they pay more attention to? What will specifically attract your target audience?
Take into consideration their needs and wants to come up with a title that will appeal to them. It would be more efficient to have a certain group of target audience in mind rather than trying to appeal to all users on the platform.
One way to capture the attention of your target groups is to include suggestive words in the title. For example, highlighting the big space and child friendly aspect of your property if you are targeting customers on a family trip. If you are targeting couples, your title should include words such as love and romance.
Always respond to messages/ answer questions as soon as possible. Whenever potential customers send you an enquiry, the sooner you respond, the more likely they will book their stay at your property. This is because they will feel more engaged with you and hence have a higher trust towards your service. In order to become a Superhost on Airbnb, you would need to maintain a response rate of 90% and higher. Make sure that you value and respond adequately to all your bookings as this will also increase your rankings on the platform.
Utilise social platforms in promoting your listing
Social media platforms such as Facebook and Instagram are very useful to promote your listings. With a social media account, you would be able to showcase photos of your property and reach out to your target audience. You can also create relevant hashtags to catch the attention of audiences and hence increase traffic to your property listing on Airbnb. High amount of traffic will likely transform to an increase in bookings.
Promote your location
Keep in mind that you should not focus on your property alone in your promotional efforts, but also highlight and promote your neighbourhood. This can help attract potential customers to your location and also potentially boost your bookings. As you help potential customers gain a closer look of the surroundings of your property, you can increase the chances of them promoting/ leaving some reviews about the location. Here are a few examples of what you can highlight; best places to eat nearby, famous cafes nearby and nearby shopping complexes.
Grab their attention
What’s the first thing that potential customers notice as they scroll through Airbnb? Pictures. It is very important to have professional pictures of your property taken because no matter how well furnished your property is, it isn’t going to impress people with blurry photos. So, instead of snapping a few photos of your property on your smartphone, hire a professional photographer to do the job. They are experts who will know the lightings and angles to best present your property and catch the eyes of potential tenants. Also, you need to pay attention to how you order your listings. Tips from Pinstay(Sabah Airbnb Management Company) : Don’t save the best for last.
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